Recruitment is a little bit like marriage. Doing it successfully usually relies on mutual attraction, albeit a different kind.
Unlike locking eyes with a future partner though, hiring is rarely love at first sight. Not for SMEs anyway. Maybe for the most attractive brands – the likes of Google, Apple, Nike, Facebook and co.
No, getting to the altar (read offer) means courting. Taking the time to get to know each other before making any real commitment. Maybe even a well-rehearsed dance where you flaunt your brightly coloured plumage and use tactical wing flaps to attract a partner. I don’t know, I met my wife in a high school science class.
The point is, you more often than not have some convincing to do. Especially if the people you’re looking to attract are in high demand or settled in their current role. That’s where your Employer Value Proposition (EVP) and employer brand come into play.
Your employer value proposition should arm you with every good reason anyone would have to want to work for you, and your employer brand should flesh those reasons out into an engaging narrative.
Together, they should give you everything you need to deliver a convincing pitch. One that does what you have to offer justice. It won’t always be enough, but hopefully more often than not it’ll do the job and help you attract the talent you need.
Without them, you’ll struggle to turn the heads of the people you’re trying to hire.
What’re you waiting for?
If you’re looking to get a handle on employer branding and value propositions, I’ve got just the thing for you - a beginner’s guide to both.
Its 14 pages are crammed with all the need-to-know bits, from easy-to-understand definitions to no-nonsense guidance on where to start, how to promote the brand you put together, and more.
Getting your free copy only takes 20 seconds, and you’ll have time to make a brew and grab a couple of bourbons (or a lesser biscuit) before it lands in your inbox.
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